Black Magic Box Advert

Rather than being branded with the rowntree name the brand name itself carried and marketed the product. It was relaunched in 1947 as a gift box that emphasised romance sophistication and courtship. Part of the box s popularity was due to the company s advertisements in which young women were pictured writing letters about receiving black magic often from a sweetheart.

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Launched in 1933 this successful line had a difficult start through the war years when production had to be radically scaled back.

Black magic box advert.

A black magic advert from 1934 image. It was the. Advertising campaign from the 1950s sadly about three years ago my mother informed my father she had never really liked black magic chocolates. I do wish she hadn t spoiled the magic and had kept that secret between herself and the black magic box.

Black magic was launched in 1933 by rowntree s as a more affordable indulgence than the other chocolates that were available at the time. Black magic medium carton 348g reduced from the traditional 1 lb but not a patch on terry s all gold dark 380g. A 1934 advert for. Black magic which once had the slogan who knows the secret of the black magic box was launched in 1933 when a 1lb box cost two shillings and 10 old pence.

Alex hutchinson archive curator at nestle which took rowntree s over in 1988 said. Who knows the secret of the black magic box. Up until this point most chocolates were. 11 05 2019 01 16 pm well it s still on sale.

Product sales were very high during the post war years and the gift of a box of black magic became inextricably linked with the rituals of courtship. An advert for a festive black magic gift box from christmas 1977 before then whatever went into a box of chocolates was decided on by the directors of the business.

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